12pm - 1pm

How to Build Schedule Blocks

C. Doe

2016 Mobile Ad Summit
11/29/2022-12/1/2022
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12pm - 1pm

How to Build Schedule Blocks

C. Doe

12pm - 1pm

How to Build Schedule Blocks

C. Doe

Harvard Grid AR/VR Symposium
Tuesday, November 29-Thursday, December 1
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Augmented Reality / Virtual Reality Symposium

Schedule of Events

This year, 3DAYS hit the road to educate every media buyer in America about how mobile is changing everything – from how we shop, to how we eat, to how we learn.


So far, we’ve spread the good word in New York City, DC, Philadelphia and Boston. And now we’re coming to you, Atlanta.


Join us for a day of killer keynotes, presentations and networking with peers and industry leaders who are shaking up the mobile advertising game. We’ve carefully crafted an incredible lineup of presenters who are prepared to arm you with new strategies, insights and know-how to take your mobile game to the next level.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Agenda | Day 1: Tuesday, November 29, 2022

4:00 PM - 7:00 PM


Harvard Science and Engineering Complex (SEC): LL2.221

Deep Dive: What is the Metaverse? Can I order a pizza there? Will it taste good? What AR/VR activity is happening at Harvard? Six Harvard researchers will give short flashtalks on their XR research. Guaranteed to knock your virtual socks off.


Portals to the Metaverse provided. Non-virtual pizza and drinks also provided for comparison.

 Speakers: 

5:00 Rus Gant: The Visualization Research laboratory; a decade of XR support for teaching and research in the sciences and humanities at Harvard.
5:30 Tica Lin: "Sports Meet XR" - the wide-open possibilities for sports analytics
5:40 Vijay Reddi: technology enablers for future Metaverse journeys
5:50 Young Joo Lee: In Between the States of Immersion and De-immersion
6:00 Shari Metcalf: Immersive authentic simulations for K-12 science education to enhance motivation and learning
6:10 Iulian Radu: Augmented Reality Educational Technology for Makerspaces
6:20 Peter Der Manuelian: Pyramids, mummies, and Hieroglyphs: Some tools of the future for the study of the past

Agenda | Day 2: Wednesday, November 30, 2022

5:00 PM – 7:00 PM

Harvard Science and Engineering Complex (SEC) | Room: 1.402

Deep Dive: AR/VR's biggest consumer application, the Metaverse, and how Microsoft and Meta are revolutionizing the way teams interact and conduct business.

Agenda | Day 3: Thursday, December 1, 2022

5:00 PM - 7:00 PM

Harvard Science and Engineering Complex (SEC) | Room: LL2.223

Deep Dive: AR/VR's biggest industrial application, PTC’s Vuforia, which 'reduces shop floor mistakes and increases manufacturing confidence’. Explore technical challenges PTC is resolving today and what they need the technology to do for their customers in 10 years.


Food and drinks provided.

Of note.

Many people contributed to pulling this Symposium together. Noteworthy and herculean effort selecting ideas, speakers, and formats by Leon Pietschmann, Alice Cai, AnhPhu Nguyen (the last two leaders of the hAR/VRd Developers Club, which also managed live journeys into the Metaverse on Day1).


Thank you!
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About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.


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